From May 14th to 15th, the 2025 “Belt and Road” Business Elite Challenge Brand Planning Competition concluded in Xi’an. Organized by the China Council for the Promotion of International Trade, the competition is one of the most prestigious and comprehensive events in Chinese business education. It features the broadest academic coverage, the deepest integration of industry and academia, and the most extensive international participation. Since its launch in September last year, the competition attracted nearly 600 teams from almost 200 institutions and universities. After multiple rounds, more than 60 teams reached the national finals. Following fierce competition, the team featuring our ICARE international student MD RISAT ABDULLAH won second prize.

ICARE places strong emphasis on international student development, prioritizing the quality of education and offering top-tier academic resources and a supportive learning environment. The institute actively encourages participation in international academic competitions and practical initiatives, helping students expand their horizons and boost both their comprehensive skills and global competitiveness.